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DATE will actively build bridges and platforms for Dubai-Africa business cooperation, provide high-quality and efficient services, and help enterprises explore the African market.
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Why to Exhibit at US Africa Trade Expo?

We can help you achieve your business objectives

US Africa Trade Expo is an opportunity for a large numbers of African buyers and sellers in an industry to come into direct contact with each other – at the same time. 150 VIP hosted buyers conducted 800 meetings with exhibitors via the match making system.


Providing a platform for public-private engagement between industrial policy makers, the private sector, civil society, and development cooperating partners as they endeavor to share ideas on how to shape the continent’s industrialization agenda. This will also provide an opportunity for African manufacturers to learn from their counterparts from the rest of the world.


Promotion of African start-ups, small and medium sized enterprises/industries (SMEIs), as well as established middle and high-cap enterprises to strengthen the continent’s capacity to integrate into the global production and trading system.


With 25,000 attendees at the show, meet new customers and develop relationships with existing clients. Over the 4 days of US Africa Trade Expo, millions of dollars of contracts are negotiated and signed.


US Africa Trade Expo exhibitors get significant digital and printed brand exposure before, during and after the event through our year round marketing activities. An additional selection of exhibitor-exclusive commercial opportunities allows you to further increase your level of visibility.


Having over 50+ African countries represented, US Africa Trade Expo is the largest exhibition in the region, providing your business with multiple opportunities to reach new and potential customers from across Africa.

The Future of your Business Lies Here

The right place to meet the right contacts for your business
Invest In Africa
US’s trade with Africa has increased significantly over the last 5years, registering a compound annual growth rate (CAGR) of 11%. Over the same period, imports from Africa increased by 14%, exports increased by 13% and re-exports by 6%. Bilateral non-oil trade reached nearly AED 1 trillion ($272 billion) over the 2011-2019 period.
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Why Invest in Africa

US Africa’s Traditional Trade Partner
Domestic Product

Africa with more than 1.3 billion people with 55 countries, US Africa Trade Expo will create the largest business platform with a combined gross domestic product valued at $3.4 trillion.

Hub for Start-ups

Whether a start-up or established multi-national, US provides a wealth of opportunities for businesses looking to make an impact into the wider Middle East, South Asian and African markets.

UAE investment in Africa

The UAE has invested $25 billion in Africa over the 2014-2018 period, making it the fourth-largest global investor in Africa after China, Europe and the United States.

US’s Trade with Africa Annual Growth

The most important trade fair of its kind in the UAE which aims to nurture and expand US-Africa trade Volume.

Annual Growth0



Built for Growth

From its ever growing tech sector, to its future-centric space programme, US continues to inspire and attract like-minded individuals who aspire to bring positive change to the global markets.

Built for Business

Dynamic and agile, US’s business environment has been fine-tuned to give each company the best opportunity for success.

A global hub for leisure and business events

A global capital, where East meets West, US offers an unrivalled international audience for business and leisure events.